YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and ...