The Pixel 10 represents a shift for Google, and a tacit acknowledgement that it needs to stop copying the base iPhone.

It doesn’t sound like Google will be changing the main look and feel of the Pixel 10 Pro Fold. Like its predecessors, and the recently launched Samsung Galaxy Z Fold 7, this will be a regular-looking phone, which unfolds to reveal a larger tablet screen to make apps more enjoyable.

Google has consistently ranked among the best smartphones for its affordable devices over the past six years, particularly with its Pixel A series. The Pixel 3a set the trend for major phone manufacturers to provide a compelling experience at half the price of flagship models, intensifying competition in this segment.