Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown.

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new ...

Infuriated MAGA moaners have dragged their new poster girl, Sydney Sweeney, into the conservative rage over Cracker Barrel’s ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...

Cracker Barrel simplified its logo by removing an image of a man in overalls. Steak 'n Shake said this meant Cracker Barrel ...

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.