Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant u

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to social media to ridicule the backlash.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.