Opinion
LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.
F1 and LVMH agree major 10-year partnership
The 10-year deal, running from 2025 through the end of the 2034 F1 campaign, will see several LVMH brands receive prominent exposure across F1 activities, most notably watch giant
LVMH and Formula One announce 10-year partnership
The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, limited editions and outstanding content.”
F1 confirm MAJOR 2025 change with luxury partnership
Formula 1 have confirmed a major change for 2025 after announcing LVMH will become their Global Partner in a historic 10-year deal.
F1 inks a 10-year global sponsorship deal with LVMH
This marks a new official collaboration, though F1 previously worked with one of LVMH’s brands during last year’s Las Vegas Grand Prix, a successful venture according to Liberty Media's ...
LVMH Signs Major Sponsorship Deal With F1, Replacing Rolex
LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the French luxury goods group taking over from Rolex.
A New Era in Motorsport: F1 and LVMH announce landmark 10-Year Global partnership
Formula 1 has announced that luxury brand group LVMH will become a Global Partner starting in 2025, coinciding with the sport's 75th anniversary.
LVMH becomes major sponsor of Formula 1 as new 10-year deal unveiled
LVMH has signed a 10-year global partnership with Formula One, with brands such as Louis Vuitton and Tag Heuer involved. The iconic watch manufacturer Rolex is ending a partnership with Formula One, which has been ongoing since 2013.
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LVMH replaces Rolex as main Formula 1 sponsor
The world's leading luxury goods company LVMH has announced a 10-year sponsorship deal with Formula 1 starting in 2025, valued at over $100 million (CHF86 million) a year. The French luxury giant will ...
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LVMH accelerates luxury branding with $1bn F1 deal: Andrea Felsted
Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of F1 ...
LVMH Took Over the Paris Olympics. Now It’s Snagged Formula One.
From Louis Vuitton trophy cases to Moët & Chandon on the podium, the luxury conglomerate is pulling out the stops with a ...
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'ICONIC' F1 name departs sport as tributes roll in
Since Rolex first partnered with F1 in 2013, the brand’s presence has become synonymous with the sport, with its green and ...
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LVMH Signs 10-Year Deal with F1 Months After Roping in Lewis Hamilton
Two months after LVMH's subsidiary Dior signed a deal with Lewis Hamilton, the company has now signed a 10-year deal with F1 ...
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F1 agrees stunning $1billion deal and big change to future podiums
The contract with LVMH is reported to be worth about £76million ($100m) a season to F1. Recommended Johnny Herbert breaks silence on Max Verstappen ‘swearing’ saga Ferrari reveal 2025 F1 car ...
Formula 1 and LVMH announce landmark partnership - including TAG Heuer, Louis Vuitton and more
Now, that has been officially confirmed – with a slight twist. The TAG Heuer parent company, LVMH, has today announced the ...
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F1 and LVMH Forge Historic 10-Year Luxury Partnership: A Fusion of Speed, Innovation, and Elegance
Formula 1 has announced a groundbreaking 10-year global partnership with luxury giant LVMH, signaling a new era of high-end ...