GM says it's time to embrace new cell formats and chemistries.

General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...

General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is ...

Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times ...

General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending ...

Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.

Lessons have been learned, the fixes are in, sales volumes are up, and the Ultium name has been retired, GM leadership proclaims.

The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting ...

General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, ...

General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...

General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...