GM says it's time to embrace new cell formats and chemistries.

GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...

Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.

General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...

Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times ...

General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is ...

Good morning! It’s Wednesday, October 9, 2024, and this is The Morning Shift, your daily roundup of the top automotive ...

The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting ...

GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...

GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.

General Motors' future looks promising, but how you play the stock will depend on your investment horizon and risk tolerance.