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GM ditching 'Ultium' name for batteries and tech
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell chemistries and physical formats.
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
2h
on MSN
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
1d
on MSN
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its ...
autoevolution
17h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
6h
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending ...
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