Cracker Barrel, MAGA
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There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out either way.
MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.
Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.
Cracker Barrel’s decision to rebrand its historic logo has drawn ire from other companies, including Steak ‘n Shake. The southern-themed comfort food restaurant chain, based in Lebanon, Tennessee, first opened its doors in 1969 with simple gold branding and its name spelled out in brown lettering,