CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, ...

Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...