Cosmetic brand Wonderskin named 5W Public Relations (5WPR) as its agency of record (AOR) on Tuesday morning. Wonderskin is best known for its Wonder Blading Lip Stain, which has experienced viral ...

ViiV Healthcare’s latest HIV prevention campaign coincided with one of the biggest weekends of the year at Alabama State University.

Syneos has also appointed Jen Husdan as an associate director. Husdan reports to senior director Helen Keane and has joined from GCI Health, where she was an associate director. She has more than 15 ...

More than 200 brands spoke out in the week that followed Hamas’ terrorist attacks against Israel a year ago. Yet companies ...

Skyrizi had an estimated national TV ad spend of $93.7 million — the highest amount of any brand in the top 10 during this ...

Eversana said the move was meant to bolster its European operations, noting that Germany is the fourth-largest pharma market ...

Lynn Simoncini and executive creative director Susan Mersch sat down for a Q&A with PRWeek about the product and campaign ...