Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Five-star offensive tackle Felix Ojo committed to Texas Tech on Friday. While his signing made news as being the top-rated prospect in school history, the transaction came with a hefty price tag ...

Five-star offensive tackle Felix Ojo became the highest-rated Texas Tech commit in program history when he announced his pledge on July 4.