Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today ...

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI.

Apple will do this. This is sort of ours to grab. We will invest to do it," said Cook as he acknowledged Apple's historical ...

On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President ...

In a Q3 earnings call, Apple CEO Tim Cook announced that the company would be open to mergers and acquisitions related to AI ...

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

Cook said Apple has bought seven companies this year from "all walks of life." Apple's deals have been much smaller than ...

Apple is facing high tariff costs in the current quarter, projected to reach a whopping $1.1 billion. The company's CEO Tim ...