Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI.

Apple reported a strong fiscal third quarter for 2025, with record June quarter revenue of $94 billion. CEO Tim Cook ...

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...

Picture Alliance / . Apple is facing high tariff costs in the current quarter, projected to reach a whopping $1.1 billion.

Apple CEO Tim Cook emphasized the importance of artificial intelligence in a company-wide meeting, asserting its potential ...

This meeting came just days after the iPhone maker reported $94.04 billion in quarterly revenue, up 10% year-on-year (YoY), ...

Tim Cook rallies Apple employees, calling AI the next great revolution, as the company intensifies investments and global ...

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Apple CEO Tim Cook pointed towards the AI revolution in an all-hands meeting with employees held on the sidelines of the iPhone maker''s latest earnings report. Cook elaborated enthusiastically about ...

The iPhone maker has been late to AI, debuting Apple Intelligence months after OpenAI, Alphabet Inc.’s Google, Microsoft Corp ...