Taking aim at Cracker Barrel with a string of posts on X, Indianapolis-based burger chain Steak ‘n Shake wrote: “This is what happens when you have a board that does not respect their historical customers or their brand. At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin!”

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.