The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with ...

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant ...

Fox News host Rachel Campos-Duffy put a bonkers spin on President Donald Trump’s military takeover as she blamed Cracker ...

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the ...