Adding to the strain, new tariffs on imported goods like rocking chairs and seasonal decorations have negatively impacted gift shop sales, leading the company

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant and logo.

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have seemed like a golden opportunity to get in on an undervalued stock. After all, a new logo doesn’t change a company’s fundamentals, and it might be worth the gamble if the uproar quickly blows over.