When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the ...

The stock of Cracker Barrel Old Country Store, Inc., tanked in the wake of its new logo redesign, which has prompted ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

The restaurant chain has sparked criticism from some who dislike its new logo, which drops the image of a man relaxing by a ...

Cracker Barrel stock plunged almost 15% on Thursday after the company released a new logo that removes its long-time image of a man leaning against a barrel.

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.