When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have seemed like a golden opportunity to get in on an undervalued stock. After all,

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu

Cracker Barrel Old Country Store Inc (NASDAQ: CBRL) $700 million brand overhaul, including a redesigned logo, has sparked backlash from loyal customers and social media critics. According to them, the company is abandoning its country roots.