The app will offer two subscription plans and grant access to ESPN's full content slate outside of the traditional TV bundle for the first time.

In an effort to provide content to ‘a new generation of consumers,’ Thursday change should have a broad impact.

In fact, the day literally has a name, as certified by the National Day Archives: Happy National ESPN App Day to you and yours. (It should be harder to get a national day.) That may sound like a lot of fanfare,