Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One. “We were ...

Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of F1 ...

This marks a new official collaboration, though F1 previously worked with one of LVMH’s brands during last year’s Las Vegas Grand Prix, a successful venture according to Liberty Media's ...

F1 has announced a major ‘global partnership’ – kicking in from F1 2025 – with LVMH in a reported billion-dollar deal. The series has arguably never been more popular than it is right ...

The contract with LVMH is reported to be worth about £76million ($100m) a season to F1. Recommended Johnny Herbert breaks silence on Max Verstappen ‘swearing’ saga Ferrari reveal 2025 F1 car ...

the top Swiss watch brand that has been the timekeeping sponsor of F1 since 2013, and marks LVMH’s bid to capture the boom in sports investment and viewership. LVMH was a major sponsor for the Olympic ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global part... Already a Barron's subscriber? Sign In ...

Several brands involved, including Louis Vuitton, Moet Hennessy and Tag Heuer, with more expected to be announced.