GM, Ultium
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
"So Long, Ultium." GM Ditches Costly Name And Focuses On EV Profitability
GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM ditches the name ‘Ultium’ for EV batteries and more
The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting technologies after years of promoting the brand. GM wants to diversify its batteries in the future.
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its electric vehicles. During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive,
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM confirmed the change ahead of an investor event in which it is expected to tout the flexibility of the company to produce both traditional vehicles and EVS.
GM drops Ultium name for EV platform
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
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GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end ...
Tesla Veteran Is Overhauling GM’S Troubled EV Battery Strategy
General Motors Co. was so proud of its electric-vehicle battery when it showed it off four years ago, it gave it a name: Ultium. Now the name — and if all goes well, the associated baggage — is ...
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Exclusive From The Electric: Inside GM's Secretive Battery Lab
General Motors CEO Mary Barra told investors, analysts and journalists how the company planned to transform itself into an ...