Nine people died Sunday night after an assisted living facility caught fire in Fall River, Massachusetts, officials said, with elderly people begging for help from first responders as smoke poured out of the building.

According to Fire Chief Jeffrey Bacon, the blaze started in a room on the second floor on the east side of the Gabriel House building, but details about the exact origin and cause are under investigation.

A 10th victim has died as a result of injuries sustained in a devastating fire at an assisted-living facility in Fall River, Massachusetts, according to the district attorney's office.