Across a series of posts on X, formerly Twitter, Ye announced that he has a meme coin on the Solana blockchain. The Yeezy crypto token, YZY, unceremoniously launched on Wednesday (August 20), with Ye offering his followers a link to get involved. "Yeezy money is here," he wrote. "A new economy, built on chain."

Kanye West’s YZY meme coin launched on Aug. 21 and quickly hit a $3 billion market cap, but the hype was short-lived — the token has since dropped nearly 80%, with most traders now in the red. Over 60% of YZY traders lost money,

"Yeezy money is here," Ye wrote in his announcement to X, looking for his more than 33 million followers to join him. "A new economy, built on chain." He added in a follow-up post with a selfie video,