This article was originally published on www.si.com/fannation/name-image-likeness as SEC program reported to end Under Armour ...

College football has rapidly evolved in recent years, largely due to the transfer portal and the explosion of NIL deals—which have now reached record highs ...

The transfer portal. Those three words elicit a wealth of emotions. Many fans of college softball programs despise the transfer portal. Terms like 'disloyal', ...

The growth of NIL is expanding to 337 high schools as David Thibodaux boys basketball Kortlan Williams signs first ever brand ...

According to ESPN, Kentucky was picked to finish second to last, just in front of illustrious Mississippi State for the upcoming 2025 season. This prediction even considered the fact UK has the ...

Adidas announced on Wednesday that it signed outside hitter Harper Murray to a Name, Image, and Likeness (NIL) deal.

“We’ve been in this spot before,” UK athletics director Mitch Barnhart said as the football Wildcats opened preseason camp this month. “We’ve been in this spot where we’re coming off tough moments ...

On Wednesday morning, adidas announced that it had signed Nebraska Volleyball’s junior outside hitter, Harper Murray, to an NIL deal, making her just the third such Husker to sign with the mega ...

Southern Arkansas University has announced its alignment with Influxer to be an official partner of Mulerider athletics in ...

While others get the go-ahead, a California judge’s ruling effectively blocks DJ Wingfield and Kaedin Robinson from playing – ...

Notre Dame is no longer trying to bend the soul of college football to its will. It's focused on competing for titles every single year.

Ten Democratic U.S. House members have asked the NCAA about its plans to protect female athletes' interests. They are ...