TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, ...

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher ...

The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

Publisher traffic is evaporating due to AI searches; LG Ads is finally ready to go public; and women's dating safety app Tea ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Former Meta employee claims illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN announced a major change.

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down ...

Bluefish helps advertisers track and optimize how they show up in an LLM's search results. Its latest funding will expand its ...