Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice?

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, ...

Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...

Valuable video inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

Former Meta employee claims illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN announced a major change.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

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IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher ...