General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
It would take approximately five years to fully build out the Lordstown factory, which Foxconn acquired from Lordstown Motors ...
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...
General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is ...
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending ...
GM says it's time to embrace new cell formats and chemistries.
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times ...
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.