AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
WEB5 Agency Trading Desks • Leverage the current working relationship with your agency and its institutional knowledge of your business and ask for a report on insights gleaned from your data. • Ask if there are mandates, real or implied, for your agency to use its holding company’s agency trading desk. An alternative would be for your agency or you to work directly with a DSP.
Why Personalized Ads Go Wrong And How To Do Them Right
WEBJan 23, 2024 · As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize ads,” said Eli Stein, a partner at McKinsey & Company.
Comic Archives - AdExchanger
WEB4 days ago · Comic: Told Ya So. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity …
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Publishers - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: Defining (And Refining) The Meaning Of Cookieless
WEBMay 25, 2022 · Defining terms. For one, first-party cookies aren’t going away. Although the term is often used as an imprecise shorthand for signal loss, specifically the end of third-party cookies, “cookieless” is not only technically incorrect much of the time; it tends to confuse and obfuscate. The loss of third-party cookies affects web browsers on ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
Events Calendar Archive - AdExchanger
WEBSep 24, 2024 · BY Emily Rocca//June 26th, 2024. Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
Media & Marketing Network Events - AdExchanger
WEBJoin Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. NEXT EVENT.