A 5-star hotel serving a simple NPR 300 chicken dish — nothing fancy, just pure local flavour. At first glance, it sounds counterintuitive. But is it bad for business? Not necessarily. In a world where luxury is often equated with complexity, sometimes the smartest move is to offer authentic simplicity. Guests don’t always remember the most expensive item on the menu — they remember the dish that connects them to culture, comfort, and emotion. A thoughtfully crafted local meal can create: Strong

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