The Levi’s 501 “Launderette” advert was a short television commercial first shown in 1985. It featured model Nick Kamen walking into a launderette, stripping to his boxer shorts, and washing his jeans, all set to a soulful soundtrack. The ad became a cultural moment, sparking huge interest in Levi’s jeans and in Kamen himself. The launderette used in the advert was not a set but a real working one in Harrow, north-west London. Locals remembered being surprised when a film crew took over their ne

18 reactions | Super cool advert made in 1989 for the legendary Levi's 501 jeans * Campaign: Be My Baby * Director: Wellington Amaral * Brand: Levi's 501 * Ad Agency: Bartle Bogle Hegarty | Motion Grafic | Facebook