How Marlboro Became the Iconic Cigarette

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Truck Stop Chic on Instagram: "The Marlboro Country campaign, launched in the 1950s by Philip Morris and the Leo Burnett agency, rebranded Marlboro as the ultimate symbol of rugged masculinity. By the late ’60s and early ’70s, ads like Breakfast in Marlboro Country emphasized the cowboy lifestyle over action, selling an image of freedom and toughness. One of the most successful campaigns in history, it made Marlboro the world’s top-selling cigarette. Though TV ads were banned in 1971, the Marlbo