Behind every great woman, there are a lot more women: the sisters she’s born with, the sisters she chooses, and the support systems that fuel her success. This conversation explores how sisterhood sparks innovation, amplifies voices, and drives cultural and consumer impact. From the FQ Lounge at #AWNewYork25, Samantha Barry and the Nader sisters shared how women shape the decisions, loyalty, and influence of other women—and why these bonds create momentum that brands, leaders, and communities ca