THAI CEO urges creation of new attractions and rebuilding tourism confidence . Chai Eamsiri, CEO of Thai Airways International (THAI), called for Thailand’s tourism industry to shift from relying solely on its natural beauty to developing more “man-made attractions” that appeal to diverse markets. He said the country needs new selling points and infrastructure to strengthen its long-term competitiveness, adding that “we can’t depend on existing tourist spots only.” . Chai acknowledged that the d